As a blogger/social media type person, I like to go to conferences. It’s like continuing education & networking & it’s my people. It is amazing to be surrounded by folks who “get it”…who get you. There is always more to learn &, what better way to learn it than surrounded by people you thoroughly enjoy? You may not know me, or my friends, so, to keep it interesting, I’ve compiled a list of my 5 top takeaways from the Megaphone conference.
1) An editorial plan helps you write more often & evaluate what you’re writing. from Sarah White‘s workshop: Writing & Editorial Calendar & Brainstorming Topics.
Do you plan ahead? Are you organized about it? I think this is where I fall short because life happens. We all have good days, bad days, busy days, crazy days. If we use all those good, energized, creative, sharp days to make a plan, we can lean on that plan on days when we are feeling less inspired. Also, taking time to think about what you’re writing & why you’re writing it & how it is being received, will help us to become better at what we do.
2) Be the same person online as you are in real life. How you perceive yourself may be different than how others are perceiving you. – From Jacqueline Wolven‘s workshop Branding Yourself
Do we know how we are being perceived online? It has been eye-opening to have other people provide feedback on my website & writing. Hard to do! Opening yourself up for criticism is a vulnerable thing, but it makes you better for it. There is skill in learning to be you online authentically. Though, I don’t think that means you should bare all unless you are quite prepared to deal with what follows. Once it’s out there, it is out there. So, be discerning in what you choose to share about you, & those you love.
3) Evernote: You can put shortcuts in the side bar & even set reminders for yourself. – this is from Beth Stephens‘ workshop. She is an Evernote queen & she definitely make me want to explore all the possibilities for organizing my world through the platform.
I can get overwhelmed sometimes & not know where to start with something like Evernote. In this workshop, I was happy to learn that you can make shortcuts in the side bar for your most frequently used content. One of my main concerns was getting to all the information that I am saving there. I had no idea how sophisticated Evernote actually is. You can make folders & save shortcuts to them in your home screen. Here’s how on iPhone/iPad (where I use Evernote):
Select a note from the list, select options, then select ‘Add to Shortcuts.’ If you wish to create a shortcut to a notebook/notebook stack, select edit (top of the screen), then the info button (lower case ‘i’) next to your selection & tap the switch to allow the ‘Add to Shortcuts’ option.
4) Be yourself & choose community over competition – Peg Fitzpatrick, Author of The Art of Social Media: Power Tips for Power Users
Wise words from a seasoned professional. I loved that she chose to focus on authenticity & friendship. No one can tell your story like you can. No one can do you in this world like you can. Yet, we aren’t islands either. We help each other on this journey & we get better as a direct result of the people walking with us. Every person brings something different to the table & we contribute to each other’s success that way. We have to keep choosing that or we become lopsided, blind & crippled.
This is simple, but it is vital. Do you see a common thread from this conference? You doing your thing well is what the world needs. You have to do what you need to do, learn what you need to learn to get there. You have to know your worth as an individual & rest in that. As you grow more comfortable with who you are as an influencer, you can produce content that comes from your heart. You can produce content that you’re proud of.
Next year, the conference is set to be in Fayetteville, Arkansas. If you’re an influencer, maybe you should be there.